Per-order bonuses are one thing, it also gives the developers an idea of a title's expected popularity, but mostly pre-orders are there so people can be guaranteed ahead of time to get their copy the day it comes out by paying for it immediately instead of having to hold onto that money and purchase it when it's out. It's part of the whole "buy now" and "early adopter" aspect of consumerism.
Comment by jack burton on January 21, 2013 at 9:49am
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