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What Was The Real Reason For 'G.I. Joe: Retaliation's Bump?
Last week, it was announced that Paramount had decided to bump its high-profile 'G.I. Joe' sequel from June 29th of this year to March of 2013. This was a shocking turn of events for a number of reasons, not the least of which being that the studio had already sunk millions into an advertising campaign that would now be chalked up as a loss. The official statement was that the reason for the move was to convert the film to 3D, again this seemed odd given the dubious quality of post-converted 3D. Now it seems sources inside the studio are leaking comments made by studio chair Brad Grey and vice chair Rob Moore noting that they'd rather not tangle with Sony's 'Amazing Spider-Man;' potentially representing Paramount's real motivation for the move. There were also implications that the underwhelming returns of 'Battleship' made them very nervous as 'GI Joe: Retaliation' is another film based on a Hasbro product.
I find either of these explanations more likely than the "we wanted to add 3D" song and dance. Plus, this isn't the first Paramount movie to get bumped to 2013. 'World War Z,' based on Max Brooks' best-selling novel got moved from December 2012 to June of next year. They also shifted 'Hansel and Gretel: Witch Hunters' from March of this year to next January. What's up Paramount? I know many of these moves happened before 'The Avengers,' and I also know that you weren't the chief company on that, but even your cut of that film's phenomenal financial success should equip you with a little more of a spine regarding 'G.I. Joe: Retaliation.' It always floors me how little the actual movies seem to be the focus of the movie industry, it's more about managing the "product" and optimizing the returns by controlling as many variables as possible. What do you guys think?
Do you buy that Paramount's sole motivation in moving 'G.I. Joe Retaliation' was to post-convert it to 3D? Or do you agree that there's an element of fear at play in their decision?
Source: THR
Views: 5208
Tags: Amazing Spider-Man, Battleship, GI Joe Retaliation, Paramount, date, inside, motivations, move, release, story
Comment
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Comment by Alien Minator on June 3, 2012 at 6:39am -
Their running scared, why can't they just tell everyone the real reason instead of making up cock and bull stories. Nobody likes it when they are lied to but would understand if they just came out with the real reason. Or do they really think so little of the fan base that they don't really care about what we think and that lieing to use is all we are worth?
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Comment by Combat Marshmallow on June 2, 2012 at 4:04pm -
Honestly, it's probably for the best. I'm all for a movie that will pull back, maybe take a look at what it could improve, and release it when it will most likely have a chance at making its money back. I just hope the wait is worth it.
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Comment by corey vire on June 1, 2012 at 7:17pm
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It actually should have come out a mont befor the Avengers. The "spring
" movies were weak. they would have had 4-6 week of nothing else good out.
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Comment by Sean Price on May 31, 2012 at 7:08pm -
The new GI Joe trailer w/ added casts seems like it would be a hit despite Spiderman but out the gate Spiderman would be the film everyone will be seeing. From what I've read on a few sites, post-converting movies to 3d can easily makeup tens of millions of dollars by adding $3 - $4 per ticket. That's actually not a lot considering the budgets of these films but I can't blame them from a business ("makin money") standpoint. I would go see Spiderman and GI Joe but as they say "business before pleasure" so I'll just wait.
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Comment by Batfan175 on May 31, 2012 at 4:47pm -
It's fear. These guys are always afraid to lose money when test sceenings get mixed responses. I hate test screenings. Have a little faith in your own film, people.
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Comment by Bert's Unibrow on May 31, 2012 at 12:16pm
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The Dubya-
"Oh, you mean the EXACT reason pretty much everyone initially thought is the actual reason? Ya don't say...
But yeah, it's already too late, GI Joe 2. All that money you poured into this inevitable failure of a movie is down the drain and there ain't a damn thing you can do about it. Moving it around, lying about "Oh we want to put it in 3D now FOR OUR LOVING AUDIENCE =D", any other bullshit excuse you can come up with....sorry guys, but you're fucked no matter what. Give it up already."
I'd be willing to make a friendly wager that Joe 2 will be successful, much more than it would have been coming out 5 days before ASM.
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"it's more about managing the "product" and optimizing the returns by controlling as many variables as possible."
Um... You're surprised that the movie business is a business?
Of course they moved it so that they could get a better shot at $ from young males. Movie-goers would choose between ASM or Joe 2, and not see both - and ASM would probably win that one, even with Joe 2 having some star power. Frankly I'm surprised they waited so long to move the date... what, were they playing chicken with the makers of ASM hoping that they would move instead?
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Comment by mjtfreeze on May 31, 2012 at 11:42am -
CALLED IT!!!!!!
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Comment by Jockerlee77 on May 31, 2012 at 10:10am -
the di not want to compete with The Dark Knight Rises as well as the new Spider-man movie and being it also rise the question of water the movie is as good as the are saying.
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Comment by Johnny Chingas on May 31, 2012 at 5:08am -
Studio execs are going to use the Avengers success as a lame excuse to keep making 3-D movies. Yet, the Avengers was successful because we, everyone went to see the film; not because of 3-D. With GI JOE 2, I bet they will make more than half of the showings (if not, all) in 3-D in order to secretly sucker us into paying extra. As an assumption, GI JOE 2 would have probably made about 80 to 100 million domestically. With 3D, it would be 120-150 million.
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