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TWENTY FUCKING DOLLARS FOR A 3D MOVIE TICKET?!
Here’s the question of the day: Would YOU pay $20 per ticket to see a movie?
If you live in New York and want to see the newest Shrek film in 3D on an IMAX screen, you’ll have to make up your mind really quick, because that’s the price tag according to an article in The Wall Street Journal.
Now, as most of you already know, these ticket price hikes are never announced. At least, not officially. This particular price hike comes after at least a month after the last movie ticket price hike back in March when the winter business quarter ended. That one made headlines due to the fact that consumer groups noticed it would cost the average family of four $100 just to get in the building to see a movie.
The big problem now with this price increase is the fact that it will scare away consumers from seeing the oh-so-beloved 3D film Hollywood studios have been pushing upon us. Ever since Avatar, the other studios have been pushing 3D films in the hope that it will make them a boat load of cash, despite all the facts that MDS wrote in his blog about the lack of 3D theatres nation wide.
Now here’s the interesting part. According to this article, revenue is up even though attendance is down in the movie theatre industry. If you don’t know what that means, let me illustrate it for you as a theatre worker. What that means is that less people are going to the movies, which means less people are buying concessions. However, the price of a bag of popcorn has also increased with the ticket prices, and as a result is compensating for the loss in attendance numbers. This is what we call a per cap, and it is as simple to figure out as a grade school division problem in math class. Simply take how much money a theatre made in a day and divide it by how many people came to see any movie that same day. And, personally? My per cap at the concession stand has been holding steady at $10 per person since the March increase, even on a slow day when I’ve only served 5 people. Opps! Did I just say how much popcorn costs at my theatre?! Oh well.
The price increase only affects the IMAX 3D version of the film and four theatre locations owned AMC, all of which are listed in the article. So if you live in New York, avoid those theatres.
If you live in New York and want to see the newest Shrek film in 3D on an IMAX screen, you’ll have to make up your mind really quick, because that’s the price tag according to an article in The Wall Street Journal.
Now, as most of you already know, these ticket price hikes are never announced. At least, not officially. This particular price hike comes after at least a month after the last movie ticket price hike back in March when the winter business quarter ended. That one made headlines due to the fact that consumer groups noticed it would cost the average family of four $100 just to get in the building to see a movie.
The big problem now with this price increase is the fact that it will scare away consumers from seeing the oh-so-beloved 3D film Hollywood studios have been pushing upon us. Ever since Avatar, the other studios have been pushing 3D films in the hope that it will make them a boat load of cash, despite all the facts that MDS wrote in his blog about the lack of 3D theatres nation wide.
Now here’s the interesting part. According to this article, revenue is up even though attendance is down in the movie theatre industry. If you don’t know what that means, let me illustrate it for you as a theatre worker. What that means is that less people are going to the movies, which means less people are buying concessions. However, the price of a bag of popcorn has also increased with the ticket prices, and as a result is compensating for the loss in attendance numbers. This is what we call a per cap, and it is as simple to figure out as a grade school division problem in math class. Simply take how much money a theatre made in a day and divide it by how many people came to see any movie that same day. And, personally? My per cap at the concession stand has been holding steady at $10 per person since the March increase, even on a slow day when I’ve only served 5 people. Opps! Did I just say how much popcorn costs at my theatre?! Oh well.
The price increase only affects the IMAX 3D version of the film and four theatre locations owned AMC, all of which are listed in the article. So if you live in New York, avoid those theatres.
Comment
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Comment by Sean on May 30, 2010 at 11:34pm -
<3 Harial. Zeek, just go to earlier showings. I believe even the 3D is cheaper...in certain theatres. Regal Cinemas are almost always a rip-off, but AMC gives discounted early tickets.
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Comment by Sam Hill on May 29, 2010 at 2:58am -
Oh, cry me a river. Australians pay $16 for typical cinema 3D, and $19.50 - $23 at the Imax.
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Comment by Capt Lonestar on May 28, 2010 at 10:58pm -
Tickets in TX are not as much, $9 for standard opening night for a movie, $15 for 3D IMAX, its one of the reason I only saw AVATAR once in the theater. And after watching Alice in Wonderland in IMAX 3D it makes me concerned what movies I should shell out the extra money.
Now I do enjoy seeing an film in IMAX, The Dark Knight was great in standard IMAX, and only $12. Now any movie that states its in 3D and not filmed in 3D I dont think ill see the 3D version. That's not to say I would not want to see that movie in standard IMAX.
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Comment by Delphiki on May 26, 2010 at 5:13pm -
This is why I hate living in NY.
Those greedy bastards can shove those 3D glasses up their asses.
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Comment by Sebastian on May 26, 2010 at 5:17am -
It's wierd cause here in Australia, it's $12 for a ticket (AUS), and only an extra 3 for the 3D screenings. It's much cheaper for us, bout an hour's work.
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Comment by josh wilkinson on May 25, 2010 at 9:51pm -
i feel old when i was a kid i could watch a movie at the theater for 1.50
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Comment by Maz3Mind on May 25, 2010 at 5:43pm -
That's about as much I pay to see 3-D films, guess it's the norm these days.
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Comment by Charles Ponzi on May 25, 2010 at 10:53am -
You yankees really should be happy with yourself, your gasoline is much cheaper and your movie tickets too. Damn.
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Comment by harial on May 24, 2010 at 11:02pm -
Tickets have become so expensive that I am VERY selective about what I see, where, and how I see it. I DO NOT watch IMAX or 3-D movies at all. I also only see either the first showing(which is only 5 dollars at the local big theater) or wait till it hits the dollar theater and see it on .75 cent Tuesday. I also skip the concession stand entirely because I am not paying 3.50 for a soda when I can smuggle in a bottle of my favorite soda, Code Red Mountain Dew for a buck-fifty. So while some people may be spending copious amounts of money at a theater, I am not.
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Comment by Charles Ponzi on May 24, 2010 at 2:04pm
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I paid 10.50 in EUROS which is almost 20 dollars for a regular movie ticket to Iron Man 2.
No wonder they download so much movies.
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