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In response to favorable 3D screenings of 'Transformers: Dark of the Moon', Paramount Pictures has decided to move up the release date for the Bay-helmed threequel from Friday, July 1st to Wednesday, June 29th. While this may seem like a logistical nightmare this late in the game (especially since all the marketing materials say July 1st), there are a couple reasons for the move:

1) Box office. While most data sites don't count early openings into "weekend totals" (depending on the site), those extra couple of days before the actual weekend often help films gather up a quick cash grab right off the bat and pad their first week numbers (especially at the nigh-insane 3D ticket prices). A similar move was made with 'Transformers 2' as well as the 'Twilight' films.
2) Competition. With 'Harry Potter and the Deathly Hallows, Part 2' opening up two weeks later on July 15th (poised to knock 'Transformers' off the top of the list), the studio is most likely trying to get in as many days as they can before then to maximize their profits. Plus, the only real films that are opening the weekend before (June 24th) are a kids movie ( 'Cars 2') and a rom-com ('Bad Teacher'). Placing an action movie closer to those openings - while not directly competing with the Disney/Pixar marketing machine - is a smart move for the company.
3) Public Relations. Opening up a film midweek can often help diffuse a possible "hit-or-miss" scenario. As is always the case with huge summer blockbusters, bad press can sometimes sink a film quickly. Opening up a few days early (when most people have to work) can often mean that the die-hard fans of the series will see it early and start word-of-mouth campaigns for the film.
'Transformers: Dark of the Moon' - starring Shia Lebeouf, Rosie Huntington-Whitely, and Josh Duhamel - opens early on June 29th in all markets except China and Japan (which will still open on the 1st).
Comment
Comment by chubblicious on May 24, 2011 at 10:30pm
Comment by Burnt Custard on May 24, 2011 at 7:49pm
Comment by Gift of the Magi on May 23, 2011 at 10:42pm There was a difference between Transformers 1 and 2? Oh yeah...the second film was an even bigger pile of shit.
Ok without naming names....Folks, if you don't want negative comments about things you enjoy, don't go to sites that allow members to state opinions. Like assholes, everyone has one and sometimes they might stink but you still need to let something out once in a while. Negative opinions are also not limited to the first say, 4-5 people to post them? If anything, the amount should give you an idea of the viewpoints of your fellow members and a general idea of those that truly love the subject matter of the site (in this case, movies).
And seriously....Bay put in troops using wing-suits to jump in and attack giant killer robots and spaceships...because he thought the suits were cool?? Anyone else see the MASSIVE problems with this idea?
Comment by THE 405 SHOW . WEBS .COM on May 23, 2011 at 7:42pm
Comment by SirD. on May 23, 2011 at 6:13pm
Comment by J. S. Houtsma on May 23, 2011 at 4:36pm There is no right or wrong, only popular opinion. And the popular opinion on Spill seems to be that Transformers is, in one way or endless ways, some ol' bullshit.
Also, remember that Ken Jeong is in this? Darker in tone, indeed.
Comment by Tom on May 23, 2011 at 4:16pm 
After the last two terrible films (and yes, I said two terrible films) I just have absolutely no expectations about this one. It's most likely going to be another super-cheesy action film about a bunch of boring human characters with the Bayformers thrown in there every time they need to blow something up. It's not going to be interesting or entertaining in any way other than just turn-off-your-brain-and-stare-at-the-big-splosions kind of way.
And it's going to make bank because that's what the majority of American audiences want to see. I'm putting a guess down here that it will probably make... I dunno, $110mil it's first, and then eventually move into the $300mil range, then drop off the map after Harry Potter comes out. Just a guess.
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