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Sunday Update- Transformers opening weekend ridiculous, moreso than movie itself
Estimates are in, and Transformers: Revenge of the Fallen reached astounding heights of box office glory in its opening 5 days, soaring to a level not seen since a certain caped crusader.
The sequel to Michael Bay's Transformers grossed an unbelievable $201.2 million in its first 5 days of release, breaking several records, and coming surprisingly close to others. The Friday-to-Sunday weekend portion of the gross came to an (estimated) $112.0 million, easily the biggest opening weekend gross of 2009 so far and the 7th biggest opening weekend performance of all time. This also ranks as the all-time largest opening ever for the month of June, eclipsing Harry Potter and the Prisoner of Azkaban's $93.6 million opening in June 2004.
Revenge of the Fallen opened on Wednesday the 24th to the tune of $60.6 million, the second-largest opening day of all time (only behind The Dark Knight's $67.1 million Friday gross). This also ranks as the single largest Opening Wednesday of all time, obliterating the $44.2 million of past record-holder Harry Potter and the Order of the Phoenix.
Thursday saw a gross of $28.6 million, a sharp decline of 52.8% from its opening day. This initially brought up concerns that intense front loaded demand and negative word-of-mouth would hurt the film's Friday-to-Sunday performance.
Yeah, right.
Friday the 26th saw an (estimated) gross of $36.8 million, or an increase of 28.6% over Thursday, which is good enough evidence that word-of-mouth would wind up meaning jack s*** for this movie. Saturday was even more surprising, seeing an uptick of 10.3% to $40.6 million. Sunday is estimated to see a (smaller-than-you'd-expect) 14.8% decline to $34.6 million. In other words, even though Transformers fell short of The Dark Knight's record of crossing the $100 mark in just two days (this record also applies to Spider-Man 3 and Pirates of the Caribbean: Dead Man's Chest), it managed to cross the $200 million mark in 5 days, matching The Dark Knight's record there. The five-day total is within inches of The Dark Knight's record five-day total of $203.7 million.
In other words, a third film is imminent, and Michael Bay will likely have total creative control to do whatever he wants... again.
Please Spielberg, start looking for that leash before pre-production starts.
The sequel to Michael Bay's Transformers grossed an unbelievable $201.2 million in its first 5 days of release, breaking several records, and coming surprisingly close to others. The Friday-to-Sunday weekend portion of the gross came to an (estimated) $112.0 million, easily the biggest opening weekend gross of 2009 so far and the 7th biggest opening weekend performance of all time. This also ranks as the all-time largest opening ever for the month of June, eclipsing Harry Potter and the Prisoner of Azkaban's $93.6 million opening in June 2004.
Revenge of the Fallen opened on Wednesday the 24th to the tune of $60.6 million, the second-largest opening day of all time (only behind The Dark Knight's $67.1 million Friday gross). This also ranks as the single largest Opening Wednesday of all time, obliterating the $44.2 million of past record-holder Harry Potter and the Order of the Phoenix.
Thursday saw a gross of $28.6 million, a sharp decline of 52.8% from its opening day. This initially brought up concerns that intense front loaded demand and negative word-of-mouth would hurt the film's Friday-to-Sunday performance.
Yeah, right.
Friday the 26th saw an (estimated) gross of $36.8 million, or an increase of 28.6% over Thursday, which is good enough evidence that word-of-mouth would wind up meaning jack s*** for this movie. Saturday was even more surprising, seeing an uptick of 10.3% to $40.6 million. Sunday is estimated to see a (smaller-than-you'd-expect) 14.8% decline to $34.6 million. In other words, even though Transformers fell short of The Dark Knight's record of crossing the $100 mark in just two days (this record also applies to Spider-Man 3 and Pirates of the Caribbean: Dead Man's Chest), it managed to cross the $200 million mark in 5 days, matching The Dark Knight's record there. The five-day total is within inches of The Dark Knight's record five-day total of $203.7 million.
In other words, a third film is imminent, and Michael Bay will likely have total creative control to do whatever he wants... again.
Please Spielberg, start looking for that leash before pre-production starts.
Tags: bay, paramount, transformers
Comment
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Comment by MDS on June 28, 2009 at 2:17pm -
It's never the opening weekend of a highly anticipated movie that you worry about. Seriously, IF Transformers was able to "break even" on it's opening weekend (all 5 days) then that's good for them, but doesn't really show how "successful" the movie really is. It's still being able to make it's money off of the "Anticipation".
Next week we get the "Family film" Ice Age 3, and the Johnny Depp/Bale movie "Public Enemy"..... We'll see how "successful" Transformers really is during it's SECOND week. You never look at the first weekend for how "good" a movie did, you give it TIME.
Am I surprised that it might have made $201M? No, I knew from the pre-release ticket sells it would make a lot of money. The question is, will it make enough "profit" to justify spending the money for a 3rd movie over time?
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