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Lionsgate to Distribute Kevin Smith's 'Red State'
Source: Deadline
People laughed at Kevin Smith when he said he was going to tour his small budget horror thriller 'Red State' around without a major distributor or marketing department. Shot for only 4 million dollars, the film has gone on to screen in only 15 theaters nationwide and has already made back nearly ¼th of it's money during Smith's "promotional tour" consisting of a screening of the film followed by a live Q&A. Backed by Smith's legion of fans and bolstered by self-promotion on his incredibly popular podcasts like Smodcast and Hollywood Babble-On, it appears that Smith's oddball little experiment may actually end up working out in his favor: Lionsgate Films has just teamed with Smith to distribute the film on DVD, Blu-ray, as well as all manner on online delivery and on-demand services.
Smith still retains theatrical rights to the film, which centers around a group of horny young teens who respond to an online ad for sex, only to be drawn into a much darker agenda by a a sinister religious fundamentalist played by Michael Parks. The film has gathered favorable reviews from it's audience, but that's to be expected when your entire audience consists of die-hard fans who would have paid any price to see your new film. Only time will tell if it will retain those complimentary reviews once it arrives in limited national release around Sept. 2nd and a possible wide release on Oct 19th.
With a major company like Lionsgate backing his post-theatrical run, it essentially means that all Smith really needs to do to consider his experiment a success is to surpass his budget and make a solid profit on his film. Although the majority of his film's earnings has come from devoted fans, it's still possible that a second life on-demand or Blu-ray could put it over the top.
Comment
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Comment by Chad Ehrhart on July 2, 2011 at 4:44am -
Man Kevin Smith I now despise you even more. In all seriousness Fuck You Kevin.
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Comment by Palmer on July 1, 2011 at 8:38pm -
You guys forgot to mention that technically, Smith's already made the entire budget back through these distribution deals (international helped him a great deal in that department). I believe last I heard was that the film cost $4 million to make, and he's ended up making $5 million so far. So everything from here on out is just gravy.
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Comment by RandomDeadGuy on June 30, 2011 at 8:38pm -
@David, Smith was from Jersey he lives in Cali. You should know what your talking about before calling someone a dumbass.
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Comment by David Gregory Harris on June 30, 2011 at 12:20pm -
@Shaddowkhan he lives in jersey dumbass, its cold there
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Comment by Mike J. McAllister on June 30, 2011 at 12:12pm -
@RicKWorM
So true. People who dislike Kevin Smith are like Mark David Chapman-level obsessed. Already seeing idiots saying "HAHA HIS EXPERIMENT FAILED" when it was in fact a success. And Lionsgate is just distributing home media. But the haters don't like facts. A movie like this is hard to distribute in home media. He said he's distributing it theatrically himself, and that's still what he's doing.
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Staff Comment by Fungusmonkey on June 30, 2011 at 10:50am -
@Everwen - it's not the amount, it's that he made a fourth of his money on only 15 screens. It's not even in limited or wide release yet and he's 25% done. That's pretty impressive. 15 screens and he's made almost a million dollars. Even if it does poorly at the box office, imagine how much he'll make on 100 screens showing the film 5 times a day. Or a thousand screens.
Personally, I think it will do "okay" at the box office, and he'll definitely make his money back and then some (especially after it leaves theaters and goes to Blu-ray and Netflix, etc), but it's not going to be quite the huge success people think it will be.
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Comment by Everwen on June 30, 2011 at 10:01am -
Wait, he's only got back 1/4th of the production money, how is that considered impressive?
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Comment by Shaddowkhan on June 30, 2011 at 5:26am -
Uggghh i am tired of this fool and his jackets, dude dont you live in Cali? i am gonna watch this shit on the net sorry to say it.
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Comment by Pirate Joe on June 30, 2011 at 12:39am -
I want the collrctor's edition gun rack to go with this flick
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Comment by AndrewWILLSONThe ShogunOfAustin on June 29, 2011 at 11:20pm -
I wish he kept making jay and silent bob films. I listen to there podcast nothing but fucking adds!
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