If it's crap ... We'll tell you
With his 3D animated version of the Dr. Seuss classic 'The Lorax' doing incredibly well across the nation (over $135 million domestic to date, as well as numerous lucrative promotional deals), producer Chris Meledandri is once again teaming up with Universal Pictures and Illumination Entertainment to focus on another Seuss tale (or tail, if you're that type of person): 'The Cat in the Hat'.
'Wait', you may be saying to yourself, 'didn't they already do a live-action version of that with Mike Myers that melted the eyeballs of small children, caused further suffering in the Middle East, and brought about the rebirth of the Antichrist'? Why yes, random and oddly hyperbolic reader, yes they did. That's precisely why I think this is a brilliant move on their part - with the last version being so spectacularly bashed by audiences and critics, I doubt there's hardly a soul out there who would argue that a reboot of the property (especially a fun 3D animated one) is unwarranted (of course, I'm sure certain Spillios will prove me wrong). Plus, making animated Seuss films seems to be a financially rewarding venture (Fox's 'Horton Hears a Who' made almost $300mil worldwide, for example) and an opportunity to sell a character's likeness to a variety of companies and products to defray most of the production costs.
The reboot is being led by screenwriter Rob Lieber, who is also penning an adaptation of the children's book 'Alexander and the Terrible, Horrible, No Good, Very Bad Day' for 20th Century Fox. Next up for Illumination and Meledandri is the sequel 'Despicable Me 2' starring Steve Carrell and Al Pacino. You can also see our trailer talk for 'The Lorax' by CLICKING HERE.