If it's crap ... We'll tell you
Most of next weekend's releases are being released under 3,000 theaters, and none of them have any buzz surrounding them. These movies include Lottery Ticket, Piranha 3D (there actually is some anticipation for this film, but I doubt it will do well), Nanny McPhee Returns (I'm expecting another Universal bomb there, by the way), The Switch, and one more movie which will be a threat to every, and I mean EVERY movie in theaters right now...
Vampires Suck. Yes, that awful spoof movie from the guys who brought you Epic Movie, Date Movie, Meet the Spartans, and Disaster Movie. Except for Disaster Movie, these spoof movies always open at #1. I'm not exactly sure if opening on a Wednesday will affect its opening at all (it could be a bigger opening weekend, or a big drop after the opening day), but based on the response it's getting (except the critical response from movie critics and educated viewers), this movie is going to do very well.
Here's some ways Vampires Suck could bomb or underperform. The movie has been leaked on the internet for a while, and the idiots wanting to see this movie are part of the same audience known for downloading movies on the internet. These people can easily avoid this film in theaters if they're given a source to the movie on the internet (which would be great if someone could give me a link, so I can post it up on Facebook, telling everyone to watch it from there than in theaters). Another way is could bomb is if it goes the Disaster Movie route, which I doubt. I'm not exactly sure how it bombed, but it did. Although Vampires Suck looks a lot more appealing to the masses than Disaster Movie did, we can hope that the general audience can be wise by choosing not to see this, too.
So that leaves us with this weekend's competition, The Expendables and Eat, Pray, Love. I doubt they will have any legs, but I don't think it will downright drop the next weekend. If negative word of mouth spreads for these movies, or if people just stop caring about them, it will help Scott Pilgrim do better, and possibly rank higher. Scott Pilgrim vs. the World should have AMAZING word of mouth, and Twitter should help. It's been the top trending topic since the middle of the week, but even though it didn't help it do well this weekend, it could help in its second weekend.
I know it sounds like this will not likely happen, but I do believe next week's movies are the typical trash we get in August, Vampires Suck doesn't have to do well, and The Expendables and Eat, Pray, Love may lose its audience in the next week. Now start telling the people to go see Scott Pilgrim!