If it's crap ... We'll tell you
With so many big releases getting moved around during the year, it really is starting to feel like a carnival game. Here we go, release date shuffle everyone, release date shuffle! Now it looks like Paramount's/MGM's 'Hansel and Gretel: Witch Hunters' has gotten a slight bump from January 11th of next year to January 25th. A small shift to be sure, but this is not the first move for Tommy Wirkola's fairy tale revision starring Jeremy Renner and Gemma Arterton. The movie was originally supposed to be released this year before getting knocked back to January. In addition to this latest move, 'Hansel and Gretel: Witch Hunters' will now be released in IMAX in addition to its scheduled 3D.
Like the fabled twins, this movie has followed a long and difficult road to theaters; insert joke about a trail of bread crumbs. Whenever release dates are altered, one can't help but assume it has something to do with the quality of the film. And yes, there are instances wherein studios get nervous about the strength of their own films, but more often than not what really concerns them is the strength of the movies going up against theirs. It often has little to do with lack of confidence in their own product as much as a numbers game and audience tracking for competing releases. The problem with January 11th is that 'Gangster Squad' also got pushed to that date after its reshoots and, along with Al Pacino's 'Stand Up Guys,' may have presented too many action options in one weekend. The studio was probably nervous about cannibalizing the audience. Smart move, really. That said, I don't really think 'Hansel and Gretel: Witch Hunter' needs to be in IMAX and I don't foresee myself taking advantage of that.
What do you guys think? Is this a well-calculated move by the studio? Does it make you nervous for the quality of 'Hansel and Gretel: Witch Hunters?'