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'Hansel and Gretel: Witch Hunters' Gets Moved Again
With so many big releases getting moved around during the year, it really is starting to feel like a carnival game. Here we go, release date shuffle everyone, release date shuffle! Now it looks like Paramount's/MGM's 'Hansel and Gretel: Witch Hunters' has gotten a slight bump from January 11th of next year to January 25th. A small shift to be sure, but this is not the first move for Tommy Wirkola's fairy tale revision starring Jeremy Renner and Gemma Arterton. The movie was originally supposed to be released this year before getting knocked back to January. In addition to this latest move, 'Hansel and Gretel: Witch Hunters' will now be released in IMAX in addition to its scheduled 3D.
Like the fabled twins, this movie has followed a long and difficult road to theaters; insert joke about a trail of bread crumbs. Whenever release dates are altered, one can't help but assume it has something to do with the quality of the film. And yes, there are instances wherein studios get nervous about the strength of their own films, but more often than not what really concerns them is the strength of the movies going up against theirs. It often has little to do with lack of confidence in their own product as much as a numbers game and audience tracking for competing releases. The problem with January 11th is that 'Gangster Squad' also got pushed to that date after its reshoots and, along with Al Pacino's 'Stand Up Guys,' may have presented too many action options in one weekend. The studio was probably nervous about cannibalizing the audience. Smart move, really. That said, I don't really think 'Hansel and Gretel: Witch Hunter' needs to be in IMAX and I don't foresee myself taking advantage of that.
What do you guys think? Is this a well-calculated move by the studio? Does it make you nervous for the quality of 'Hansel and Gretel: Witch Hunters?'
Source: Deadline
Comment
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Comment by Peter Jackson on October 17, 2012 at 10:10am -
After how Van Helsing was received and Brothers Grimm did at the box office Paramount/MGM looks like they are pushing the movie to a slow week to avoid getting burned. Letting Gangster Squad come out first is a smart move. If you look at most Box Office Weekends two weeks is about all you have at the number one spot. This will allow them to pick up some dough before people realize how bad this movie could be. But I could be wrong and it could be a fun little ride.
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Comment by Alan Hall as Hallzzz... on October 14, 2012 at 9:23pm -
All I want is Gemma... HAVE YOU SEEN "THE DISAPPEARANCE OF ALICE CREED"?! That is all.
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Comment by Chris Salazar on October 14, 2012 at 11:41am -
At least it'll be better than G.I. Joe 2
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Comment by south-side panda on October 14, 2012 at 12:47am -
I think it is a smart move because the studio knows this is a pop corn flick that needs some room to breath to get a little more money out of this film. If it came down to Gangster Squad or Witch Hunters i would pick Gangster Squad.
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Comment by mjtfreeze on October 13, 2012 at 2:09pm -
I want to see this movie.
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Comment by Tommy Kreuk on October 13, 2012 at 4:58am -
I hope for full on gore
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Comment by The Dez on October 13, 2012 at 12:23am -
medieval hawkeye
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Comment by Daniel Truong on October 12, 2012 at 11:44pm -
@Superbadmike no seems like more of a spiritual successor to Van Helsing.
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Comment by Superbadmike on October 12, 2012 at 11:42pm
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So this is a spiritual succesor to Abraham Lincoln Vampire Hunter.
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Comment by I R SMART on October 12, 2012 at 8:41pm -
slow news day today I guess
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