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Freaky 'Chronicle' Viral Marketing
It's not especially rare that a studio would employ unusual means to promote a film, but I must say I am simultaneously impressed with and creeped out by Fox's viral marketing campaign for their upcoming film 'Chronicle.' They hired radio-controlled airplane designers to whip up a few models that look eerily like flying people. These designers then flew the model airplanes around New York City, giving the appearance that three people with the superpower of flight had suddenly appeared in town. The stunt caused quite a stir as one would imagine. Up close, it is abundantly clear that these are in fact model airplanes, but from any amount of distance, the illusion is pretty incredible. Take a look at the video for this viral marketing stunt below and let us know what you think.
'Chronicle' soars into theaters this Friday
Comment
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Comment by AEGIS on February 2, 2012 at 9:38am -
I just can't get past this feeling from the trailers that this is going to be terrible. However this stunt is awesome.
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Comment by D.O.C. of The Strange Fates on February 2, 2012 at 3:15am -
Damn... I gotta say...that's pretty cool
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Comment by Dawnell_do on February 2, 2012 at 2:16am -
That was cool.
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Comment by Nikhil Sunil on February 2, 2012 at 1:53am -
Thats awesome.
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Comment by Jak Tragedy on February 1, 2012 at 8:42pm -
The music is pretty dope!
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Comment by Geoff on February 1, 2012 at 7:04pm -
looks great from a distance
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Comment by Paradox on February 1, 2012 at 5:11pm -
I always applaud creative marketing. I'm not excited to see The Craft 2 but eventually I will check it out.
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Comment by Devane Boyd on February 1, 2012 at 4:53pm -
Spill members I can say that this film is full price if not better than sex best film of 2012 so far
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Comment by I'm Batman on February 1, 2012 at 4:26pm -
They should fly them around the WH!
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Comment by PirateLordBush on February 1, 2012 at 4:22pm -
Clever marketing is clever.
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