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Bizarre 'Dark Knight Rises' Viral Marketing

Viral marketing is supposed to leave you scratching your head, devoid of most details in order that your curiosity is piqued for the movie it is selling. Given that the aim of viral marketing is to be mysterious and vague, I'd definitely say that this recently released fake CIA memo associated with 'The Dark Knight Rises' is doing its job. The memo, released in two parts, appears to be for a character named Dr. Leonid Pavel, a nuclear scientist whose status is listed as missing. How exactly this character will fit into the plot of Christopher Nolan's upcoming third Batman film remains to be seen. Check out the pages below and tell us what you think.

'The Dark Knight Rises' hits theaters July 20, 2012

 

 


Source: Wired, Empire

Views: 7492

Tags: CIA, Christopher, Leonid, Nolan, Pavel, The Dark Knight Rises, marketing, memo, viral

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Comment by David Obole on December 14, 2011 at 3:18am

Militia is Russian Police. Tbilisi is where i live in right now and also i have been in US Embassy here.Lol.

Comment by Gian Paul on December 13, 2011 at 8:36pm

he is probaly the doctor who created venom.. 

Comment by Russell on December 13, 2011 at 2:31am

@MaroBot yeah I posted like 4 hours after you, and When I went to that page I was like did someone delete my post haha only to realize I wasn't on this page where I posted. Haha I'll take 2nd place!

Comment by MaroBot on December 12, 2011 at 9:06pm

Russell You did beat Spill to the punch, ill give you that ;) But I still ware quicker : http://my.spill.com/profiles/blogs/dark-knight-rises-will-feature-n...

Comment by Cranky Old Dude on December 12, 2011 at 6:17am

It will be in only 100 IMAX screens nation-wide. They are being very selective (damn it). Not going to be at any near me. So will have to wait for it to show up on Internet. Shall we take bets on how fast it (the real deal, not some blurry hand held, cell phone camera rip off) shows up on the net and who gets it first?

Comment by Russell on December 10, 2011 at 7:03pm

I figured I'd beat spill to the punch lol! Can't wait for this shit!

Comment by Happy Birthday Roboto on December 10, 2011 at 4:32pm

@Dalek Hunter
It will be shown before Mission Impossible 4 in cinemas only... and possibly all over the internet right after that! 

Comment by Dalek Hunter Matt on December 10, 2011 at 3:00pm

where can we see the prologue?

Comment by Your Father on December 10, 2011 at 8:47am

Doesn't interest me much. As far as I can tell this film doesn't need viral marketing campaigns to create "buzz". Everyone already knows about this film and is anticipating it based on the quality of the previous two (& Nolan's other work). Even if I see and hear nothing of this film until July, my excitement will still be at a 10 and I (along with many others) will race to see this film (in IMAX too).

Comment by Nolan Vanoy on December 9, 2011 at 6:13pm
We know who alon about oil is now!

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