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Behold The Viral Marketing For 'Pacific Rim'
Guillermo del Toro's 'Pacific Rim' is going to be a massive feather in Warner Brothers' cap in 2013. Though we're still several months away from its release, the studio is looking to get people really excited for this movie about human-piloted robots battling giant aliens...as if that freaking synopsis isn't enough, right? Today, a couple of different viral marketing materials have been released via the film's Pan Pacific Defense Corps site. The first is "real memo" from the Marshal of the Great Britain Air Command recommending a few officers for promotion to the Jaeger Initiative; Jaeger being the name for the mech suits apparently. Finally, there is a video of a test of the Emergency Kaiju Alert System. They don't seem to be messing around here, they are really trying to cement the world of the film into the heads of audiences that won't see it until next July. Take a look at all the material below and let us know what you think. And pop over to the Pan Pacific Defense website for a trailer countdown.
'Pacific Rim' hits theaters July 12th, 2013
Source:PanPacificDefense.com (via Total Film)
Comment
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Comment by Theredknite on November 29, 2012 at 1:07pm -
SHUT UP AND TAKE MY MONEY!
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Comment by Paul Walker on November 29, 2012 at 6:20am -
There's a shot I pulled from an "actual news reel." Can't really get a good look though...
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Comment by Slender Dan on November 28, 2012 at 9:10pm -
Can't wait to see a trailer.
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Comment by Andres Perez on November 28, 2012 at 7:24pm -
Finally we're getting promotional material for this film! Also there is another promotional videos https://www.youtube.com/watch?v=mS6kk1bTqJs&feature=g-all
I love how they are actually using the term "kaiju" as I believe this shows that the filmmakers are fully embracing the giant monster genre!
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Comment by BLAM! on November 28, 2012 at 7:13pm
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Comment by Id0ntknow on November 28, 2012 at 6:40pm -
Hmm, interesting little viral campaign. It has me more amped than before, and I was already pretty damn excited.
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Comment by RogueLatina on November 28, 2012 at 6:17pm -
Meanwhile... Somewhere in the South Pacific...
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Comment by NeoSpearBlade on November 28, 2012 at 6:08pm -
Am I the only one that thought of the level from Critical Depth who's name is this movie's title?
I know it's not gonna happen but they totally need to play this at some point during the movie.
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Comment by KingpinLarry on November 28, 2012 at 6:06pm -
It would be better if they weren't called Kaiju. That's a racial slur, and my people prefer Giant/ Giga Monsters.
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Comment by Nick Kroboth (Herr Daimyo) on November 28, 2012 at 4:20pm -
Giant Robots? Giant Monsters? It's like this movie was made for me. *single tear*
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