After the Sci-Fi channel announced it would be be changing its name to SyFy, bloggers everywhere (including here) fired off en masse decrying the move by NBC/Universal as boneheaded, arrogant, and disrespectful to the genre it was trying to describe. To many, the change from Sci-Fi to SyFy was a corporate move to squeeze more money out of the channel by broadening its audience with light, brightly colored junk food television. But nothing really changed. Sure, shows like Warehouse 13 and Ghost Hunters became popular, but the Dr. Who and Star Trek TNG reruns still ran, bad movies were shown, and the bloggers turned their attention elsewhere.
Then, on September 2, io9.com reported that a source of theirs had met with SyFi executives and had some interesting information. Apparently, the executives claimed they were trying to get SyFy away from the "genre stereotype" of science fiction. Instead of developing new science fiction shows, the executives said they were looking at developing a cooking show and a talk show for the new network.
io9.com tried to confirm this, but the company couldn't "comment on programming in development that hasn't been announced yet." But Mark Stern, SyFy's Executive Vice President for Original Content had this to say:
In regards to reality, we're developing all sorts of ideas, and there is an opportunity to push the envelope a bit with the new brand; to see where "Imagine Greater" might take us. That said, as with our scripted programming, anything we do needs to fit within a speculative genre, and the idea that we're celebrating the imagination. So, if we were to do a "cooking show", it definitely wouldn't be a normal, conventional cooking show.
Inevitably, snarky fans of science fiction with nothing better to do (like myself) are railing against SyFy, claiming that NBC/Universal is whoring out the channel in a desperate move to gain viewers. But on the other hand, if (and this is a big if) SyFy does make a cooking show, what would it be?
Comment by jabberwoky on September 5, 2009 at 3:40pm
Very true MDS. SyFy is an idiotic marketing name for the channel, but what worries me is that SyFy is trying to be like USA. Both are owned by NBC/Universal and since USA is making large amounts of money with its crime shows, why not try the same model with SyFy?
The only problem is that NBC/Universal doesn't want to pay for quality writers. The solution? How about a comedian that makes stupid jokes with celebrities on a talk show? A person spouting recipes while in costume? It's cheap, it attracts advertisers, and will continue to peeve off fans.
Actually, SyFy has gone downhill since the days of Sci-Fi channel. There 3 "Launch shows" are Warehouse 13 which isn't doing that great overall and already running out of ideas, Eureka (A Sci-Fi original) only came back for roughly 8 shows (Due to writer's strike) then their "season" is over, and that bullshit show "Ghost Hunters".
Since then, we've had Mega-Shark Vs. Giant-Octopus, Ghost Whisperer (A show that has already HAD it's run on another channel and supposedly canceled), Destination Truth which is nothing more than Indiana Jones/Ghost Hunters combined into one show, and lots of OTHER shows that all SUCKED before the change over.
They changed the name simply to "market themselves" into different avenues without having to use the "Sci-Fi" name and it shows. What's worse, is that it really DOES spit in the face of the "Sci-Fi name" when movies like District 9 has completely blown everyone away. I still hate the whole "SyFy" thing, and it makes it even more moronic of a name-change when you try to explain it to your mother. Try it, and the more you explain it to her, the more idiotic it really sounds.
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