If it's crap ... We'll tell you
Move over 'Avengers,' make room 'Dark Knight Rises,' another hero has achieved legendary box office status. 'Skyfall,' the latest cinematic James Bond adventure once again starring Daniel Craig, has just racked up a staggering $1 billion gross worldwide. According to reports, it is by far the most successful film in the franchise, and only the fourteenth film in history to reach this lofty mark. Incidentally, its take of 100.46 million pounds in its native country also makes 'Skyfall' the UK's most successful film of all time. This has propelled Sony to its best year yet, with a total haul of over $4 billion. Meanwhile, over at Warner Brothers/New Line, Peter Jackson's first installment of 'The Hobbit' trilogy has just passed $600 million and will more than likely hit the billion dollar mark itself, though probably not by the end of the year.
Box office rankings, and raking for that matter, aren't always newsworthy. In fact, there is a illusory correlation that exists for many that a film's financial success is somehow proportional to its quality. But we know too well there have been no shortage of terrible movies to make unholy sums of money at the box office seemingly in direct defiance of reason and taste. Why 'Skyfall's achievement is so noteworthy is that it may finally give the James Bond series the stabilization that that has been so elusive over the last several years. The series has teetered on the edge of financial ruin plenty of times, and things really looked grim when MGM went belly up not so long ago. My hope is that we won't have to suffer another long delay between entries now that the franchise is proving wildly productive again. I'm not so much surprised by 'The Hobbit's bankroll, Jackson's forays into Middle-earth have always been big moneymakers. I was actually kind of hoping, admittedly selfishly, for a dip in its numbers so that Jackson would rethink that whole 48fps malarkey, but what can you do?
What do you guys think? Are you surprised 'Skyfall' is triumphing more than either of Daniel Craig's previous two Bond outings? Do you think the series will now be able to avoid further financial pitfalls?