The summer season is nigh, and Warner Brothers does not want to be overshadowed in the superhero department by 'Iron Man 3.' They've just released the first TV spot for Zack Snyder's 'Man of Steel.' There's not a lot of new footage…

Within the last few days, the floodgates appear to have opened and a tidal wave of viral marketing has begun to wash over the internet in anticipation of the release of Guillermo del Toro's 'Pacific Rim.' Just yesterday we brought you fake memos and fake emergency broadcast systems. Today, however, Warner Brothers…

Guillermo del Toro's 'Pacific Rim' is going to be a massive feather in Warner Brothers' cap in 2013. Though we're still several months away from its release, the studio is looking to get people really excited for this movie about human-piloted robots battling giant aliens...as if that freaking synopsis isn't…

I have to say, as much as I love the original, I am kind of excited for the 'Robocop' remake. Truth be told, much of it comes from hearing director Jose Padilha talk about his fascinating vision for the new film. Despite the fact that we're still miles and miles from the release of this remake, MGM is wasting no time in…

If you're going to promote a movie like 'The Dark Knight Rises,' Christopher Nolan's final outing as Batman helmer, you don't half-ass it. We've seen the traditional trailers, posters, and TV spots, as well as the creepy viral marketing campaign with various pieces of …

Exclusive! You may have seen the recent
"Mark of the Spider-Man" viral campaign in which cities all over the nation were "tagged" with giant spider-emblems. Well, today they kicked off the latest batch of marketing - a hunt for evidence left behind by Dr. Connors himself (aka "The Lizard"). Using an account named @ScaleSeeker on Twitter, the hunt is…

Christopher Nolan's 'The Dark Knight Rises' is no stranger to the viral marketing campaign. Last December we saw a leaked document, purportedly from the CIA, reporting that a prominent nuclear…

Today we have two brand new posters from Sony Pictures 'The Amazing Spider-Man', directed by Marc Webb and starring Andrew Garfield as the titular wallcrawler. While the first trailer went a long way towards relieving some of the "anti-reboot" people (and you know who you are), I can't…

I am really getting excited for Ridley Scott's 'Prometheus.' The kind-of-sort-of prequel to 'Alien' looks to be spectacular sci-fi on an epic scale. Like the breathtaking pic we posted…

The TED Conferences (Technology, Entertainment, and Design) bring together the finest minds, and most influential innovators, of our age to discuss various topics within their fields of expertise. These conferences have been occurring since 1984 and have been live-streamed online since 2006. Why are we talking about this? Because a fake TED Talk broadcast was just put together as a piece of viral marketing for…

It's not especially rare that a studio would employ unusual means to promote a film, but I must say I am simultaneously impressed with and creeped out by Fox's viral marketing campaign for their upcoming film 'Chronicle.' They hired radio-controlled airplane designers to whip up a few models that look eerily like flying people. These designers then flew the model airplanes around New York City, giving the appearance…

Viral marketing is supposed to leave you scratching your head, devoid of most details in order that your curiosity is piqued for the movie it is selling. Given that the aim of viral marketing is to be mysterious and vague, I'd definitely say that this recently released fake CIA memo associated with 'The Dark Knight Rises' is doing its job. The memo, released in two parts, appears to be for a…

If you peruse the new release wall of your local videostore, assuming of course that it hasn't already closed it doors for good, you may notice a peculiar DVD cover. It is for a rather basic direct-to-video horror film called 'Camp Hell' and just as you are about to turn up your nose and walk by, you notice the familiar visage of one…

It'll be interesting, after next summer's release of 'The Avengers,' to chart all the marketing material that lead up to it. It'll be like playing a board game of hype! The latest bit of marketing are two new banners featuring a selection of the characters framed within the already iconic 'A' Avengers logo. We get Captain America (…

Source: Deadline

In cases of a corporate buyout, there are almost "redundancies" and the Disney/Marvel merger is no different. In a startling move, Disney has reportedly fired Marvel's previous…

Source: Facebook

Finally! 'Green With Envy' - the long-awaited rom-com starring Jason Segel and Amy Adams - has released their first trailer, and along with it come a few surprises. Let's just say you've probably never felt this way before.…

Source: Genre Addict

The viral marketing site WRB.com (World Robot Boxing) contains hidden photos and clips for the film 'Real Steel' which have recently been uncovered.…