If it's crap ... We'll tell you
Yup, STAR WARS DAY!
Read a little about it in some magazine I was skimming through. Apparently, May 4th is the "Official" start of STAR WARS DAY. ("May the Fourth Be With You...")
So how exactly does one celebrate STAR WARS DAY? I'm not sure. But considering that this "Holiday" takes place the day before Cinco de Mayo, I'm guessing you celebrate by watching the Original Trillogy on the 4th and then drinking til you forget the Prequels on the 5th!