"It's time to start getting paid for broadcast content online. I think a free model is a very difficult way to capture the value of our content. I think what we need to do is deliver that content to consumers in a way where they will appreciate the value. Hulu concurs with that, it needs to evolve to have a meaningful subscription model as part of its business"
Why is free ad-based streaming content STILL hard to comprehend for some people as it was two years ago with the writer's strike?
I'm wondering if that has anything to do with Netflix streaming new episodes of Heroes and Crash as they air. Does Hulu really want to go into the ring with Netflix? Trust me, Hulu, that is a fight you will not win.
I think their aim with paid accounts (at least, I'd assume) is that they would be ad free. Otherwise there would be no reason to pay.
What Hulu fails to realize is that most of their content is available on other legit sites like YouTube and the distributor's websites (cbs.com, adultswim.com, nbc.com, amc.com, syfy.com, etc.). So if you want people to PAY for something they legally watch FREE on another site, you better be offering up more than just ad-free content.
I read someplace it was owed by news corp, and they were thinking about charging for online versions of their papers like the wall street journal. The only thing this is going to do is bring back like to vcrs, tivos, and dvdrs. I rarely use it but it comes in handy when I'm catching up with heroes, and other shows I tend to miss on tv. If this happens I'll add the shows to my netflix. More commercials on hulu is a bit more acceptable, but to charge online when you can get it for free on television where is the logic.
I hate to break it to you guys, but the free-advertisement based approach to the internet is not profitable to the CREATORS of the content (as opposed to the DISTRIBUTORS), which is why they are doing this. The fact is that fifteen years (or so) ago we were still an industrial society and the internet was just a means by which we could easily access free information to help run that industrial complex. But now, we're a post-industrial society where information itself has become one of our chief commodities, so it only seems natural that we would inevitably start looking for ways to profit from the sales and distribution of information. Personally, I think this is a good thing (and I know Carlyle will probably hate me for this), because if our society is going to have an information-based economy we need it to run on a economic system that actually makes money. It's the only way we are going to progress into the information age.
Advertising may be enough to pay for the distribution of digital information, but it doesn't pay the creators of the content. Ten years ago (before file sharing, Web 2.0, digital downloading, and streaming got popular) we were still using a lot of industrial materials to distribute digital information (DVDs, VHS, CDs, etc.) and when you bought those things the people who created that information got a cut of the profits, and there wasn't much threat of someone illegally copying and distributing that information on a massive scale because to do so one would need those same industrial materials to replicate it. But now that we have digital downloading, we no longer need those materials to distribute information, and this creates problems because now people think that just because it doesn't cost anything to distribute information on a massive scale they have a right to view it and share it as they please, with complete disregard to the fact that in doing so they are depriving the creators of any rightful compensation.
If they want to make more money to become a better producer and attractive site for distributors, that's fine, but they got to realize they'll be jumping into a whole new arena with tougher competition. Their biggest challenger is Netflix who offers both streaming content and mailed DVDs. So if Hulu really wants to attract viewers with paid accounts they'll either charge a small amount, offer up more content than Netflix, or break into the DVDs by mail business. If they don't do any of these, they'll lose all their viewers to Netflix.
You make compelling points Alter_Ego, and it really was inevitable that Hulu would had to start pricing some of it's content at least.
And I know some of you think people won't pay for something they have been getting for free, and in some other time I would had agreed, but I would invite you to read the story of this little site calledCrunchyroll, a site that is still going on despite charging most of it's content.
I'd like to make the point that I don't think EVERYTHING on the internet will cost money, because that would be rediculous. I think we're just going to have to separate the creative content from the user-generated content. The difference is creative content would be information that actually belongs to people as their intellectual property, could be consumed as though it were a commcercial product, and would therefore have monetary value (i.e. movies, TV shows, music, video games, e-books, newspapers and magazines) whereas user-generated content is created for the purpose of interaction and participation of its users (YouTube, social networking sites, Twitter, blogs, Spill.com) whose ideas, opinions and activities do not have monetary value.
For the listeners of the C&V podcast who want to give us feedback and ask us questions.
note: I didn't want to start this group, infact I hate the idea, but part of me wanted to know how many people listen to the show so i decided FINE
14 minutes ago
Christian Ehmett Planning on watching movies all weekend. It's too cold to attempt to even enjoy the weekend! lol