Paranormal Activity passes 100 Million

Paramount has issued a press release gloating that Paranormal Activity has just passed $100 million domestically. And they should gloat, with a film that was made for only $15,000, and purchased by Paramount for either $300,000 or $350,000, depending on what report you read. You can try to figure out the multiplier on that, but any way you add it up, it’s probably the most successful investment in the company’s history. Especially considering how little the company spent on marketing for the film. This week, the movie will have been in theaters nationwide for a month, and is still making over $8 million over a weekend.

The movie has become the top grossing R-Rated thriller of the past decade. Right now it stands as the fifth largest horror/supernatural movie release of all time, and is on track to unseat The Grudge for the #4 spot. Paranormal is also the #22 highest grossing film of the year, and is set to overtake Zack Snyder’s $130-$180 million budgeted adaptation of Watchmen in a week or two.
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Pretty damn impressive.


-Davis