Abhishek Unveils New Idea Campaign

Bollywood actor and brand ambassador Abhishek Bachchan was at the Hyatt Regency for the launching of India Cellular's another champion theme as a part of its ongoing brand campaign with a spotlight on -- education for all. The campaign highlights the power of mobile telephony to address the socially relevant theme of education.

Speaking on the occasion, Bachchan junior said, “Idea is power, and power is all about bringing in desirable social change… The new campaign addresses a very relevant social theme – education for all, especially the girl child. I am pleased to be playing a part in this campaign and contribute to making a difference thought the power of the idea.”

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